Blog
3 Brand Evaluation Mistakes You Should Fix Immediately
DIY brand evaluation attempts often produce less-than-reliable results. Here are the three most common mistakes and how to remedy them.
Consumer Research + UX = The Best Customer Experiences
In the fast-paced world of digital product development, User Experience (UX) testing is often seen as the ultimate litmus test for product success. The UX field has exploded over the past 20 years, with a specialized focus on understanding users' interactions with digital products and services in order to optimize the user experience.
Strategic Serenade: What Taylor Swift Can Teach Us About Branding
Hot off her record-setting Grammy win and with Super-Swift-Bowl Weekend upon us, we thought it would be fun to take a look at what we can learn from Taylor Swift about branding.
3 Reasons You Need Consumer Research
The key to creating a great brand experience is the ability to understand and anticipate your audience’s core needs. But with consumer behaviors, preferences, and market dynamics constantly evolving, it’s becoming harder and harder for leaders to make informed decisions. This is where consumer research becomes indispensable.
Consumer Research is Not a One-Time Project: 4 Reasons to Make it an Ongoing Commitment in 2024
The need for brands to stay in sync with their audiences has never been more crucial. Some experts suggest that the shelf life of consumer research has shrunk from 5-7 years, to 5-7 months due to the rapid pace at which consumer preferences now change.
Mobile Eth-what???
By engaging users in their natural environments and leveraging the power of mobile technology, mobile ethnography can reveal game-changing insights for brands.
What’s the Value of Research That Speaks the Language of Your Business?
If research findings do not answer our clients’ questions, their value diminishes significantly. Framing research findings in the unique context of your business ensures that you can take meaningful action as a result.
Win the Name Game with These 4 Tips
A great name can help break through a crowded marketplace, build brand awareness, and drive sales. But how do you know if you've chosen the right name? That's where a naming evaluation comes in.
Navigating Business Uncertainty with Curiosity
Uncertainty and curiosity share a common thread – the unknown. But while uncertainty can make the unknown feel difficult or dangerous, curiosity can flip it on its head, turning a problem into an opportunity to learn something new.
6 Reasons to Invest in Your Employer Brand
When people see that your company is a great place to work, they're more likely to trust and do business with you. But strong employer brands don’t make themselves, they require the same type of thoughtful planning and care that external plans do.
The Trifecta of Brand Trust
Whether your brand is on a mission to save the world or simply to help people save time making dinner, it all comes down to trust.
In order to become loyal customers, people have to believe in your brand; but they don’t just want to believe that your brand can succeed in simply keeping its brand promise, loyal customers must also believe that your brand cares about their success in return.
PSA: Not All Research Needs to Be Statistically Significant
If you get your mind set on collecting statistically significant data, you’ve eliminated the entire category of qualitative research, which is more useful when you’re trying to generate ideas, looking for themes, or seeking to understand why something is or isn’t happening.
Digging Deeper with Follow-Up Questions
Experienced researchers layer in follow-up questions and probes to maximize the quality and the quantity of information obtained in a session. Here’s why.
Making the Case for Research Amid Budget Cuts
It’s no secret that the economy has lost some momentum. Despite consumer confidence remaining strong amid the threat of a recession, the IMF projected global growth to fall from an estimated 3.4% in 2022 to 2.8% in 2023.
Findings vs. Insights
Insights are delivered in a simple, sharable format that are meaningful, create clarity and often reveal something new.
Sharing insights with clients is at the core to our identity, services and business model. It is a touchstone for all decision-making.
2 Questions to Demystify Experience Research
With the definition of experience becoming so broad, we often find clients unsure about where they can best use research to inform the experience they create for their customers. We help them narrow in on where consumer insights can make the biggest impact by asking two key questions to start…
Stay Relevant in Your Role Using Customer Research
Telling the same old stories can make senior leaders appear out-of-date. Update your story collection and position yourself as active and up on the current trends through fresh customer research.
Customer Insights Could Help You Land that Next Job
Use customer research as a way to showcase your initiative, process, leadership, logical and creative thinking and presentation skills… everything you might need to land yourself a new role.
Talking to Your Customers Can Make You a Better Leader From Day One
Prioritizing customer research in your new role is an effective way to learn quickly and creates an opportunity to showcase your logical and creative capabilities.
Innovate While You Validate
We really love when a client sees the opportunity to go a step further and generate entirely new ideas through qualitative research.
No matter what question we’re trying to answer, we always look for common themes or patterns among respondents. For instance, a client might simply want to know whether their audience responds more positively to concept A or concept B. Simple enough, we can give you that answer…