6 Reasons to Invest in Your Employer Brand
When people see that your company is a great place to work, they're more likely to trust and do business with you. But strong employer brands don’t make themselves, they require the same type of thoughtful planning and care that external plans do.
You know that your employer brand matters when it comes to recruiting and retaining talent (hopefully you didn’t have to learn this the hard way when the Great Resignation started), but far too few of our clients consider the impact it can make on their consumer brand.
Your employer brand should be authentic and reflect your company culture. This means that you have to know the difference between what your company wants to be and what it actually is. Nothing causes employee disengagement faster than a company publicly proclaiming to be something that employees know they’re not.
It sounds obvious, but the only way to truly know what’s happening in your company culture is to ask. And not just through a faceless annual survey, but through real, regular, recurring conversations where employees feel safe enough to be honest and also confident that their feedback will be taken seriously.
Your employees are your best ambassadors for your brand. You want them to be proud to work for you and empowered to share their stories with the world. If that’s not the case, you want to find out why as soon as possible.
Hiring independent experts is often the most effective way to begin finding out what your employees think. An employer brand project:
Establishes benchmarks for ongoing employer brand health checks.
Will dimensionalize surveys and statistics through qualitative interviews and focus groups.
Provides your employees with a neutral party who can facilitate potentially-difficult conversations.
Draws out honest assessments of what a culture is lacking. You’ll find out what’s really going on instead of hearing the “right” answers to questions.
Gives leaders the power to make the employer brand as strong (or stronger) than its consumer brand, which is good for everyone.
Sends the message that the organization believes the employer brand is worth investing in.
Ready to learn more about how Inquisitive can help with your employer brand? Let’s talk.
