At Inquisitive Insights, we design research based on the specific needs of your business. We take the time to understand your end goals so our findings are always relevant and ready to be put to use. 

In addition to traditional methods, our expertise includes working in digital research platforms to conduct online focus groups, mobile ethnographies, and video shop-alongs. We always recommend the most efficient research approach based on the specific questions our clients are trying to answer. 

Custom research can help you:

• Better understand your target audience and existing customers

• Create experiences that resonate 

• Develop compelling products and services

Consumer Insights

• Brand Strategy

• Customer Experience

• Product Development 

• Voice of Customer

• Journey Mapping

• Creative & Message Testing

Employer Insights

• Employer Brand

• Employee Value Proposition

• Employee Engagement Strategy

• Internal/Recruitment Messaging

• Senior Leadership Engagement

• Stakeholder Input

Innovation

• New Products or Line Extensions

• New Experiences or Offerings 

• Design Sprints/Concept  Validation

• Idea Generation

Choosing the Right Research Approach

Not sure where to start? Download our free quick reference guide to learn more about popular research approaches and understand which approach makes sense for your project.

How We Work
We employ the right combination of methodologies to collect data that drives better decisions. 

• Focus groups (in-person or online)

• In-depth interviews

• Mobile ethnographies 

• Video diaries

• Online communities

• Digital surveys

• Shopper intercepts

• Shop-alongs (in-person or virtual)

• Experience assessments/mystery shopping

• Observational research

• Design sprint support/user validation

• A/B testing

• Desk research

We’ve helped clients across multiple industries answer important questions through research. We’d love to learn more about how we can help you.