What’s the Value of Research That Speaks the Language of Your Business?
One of the things our clients appreciate most about working with Inquisitive Insights is that our findings reports speak their language. Business leaders rely on experts in all facets of their work to help them make decisions, and research is no different; they want to work with partners who will interpret and translate findings into actionable insights.
What does “speaking their language” look like? It means going beyond doing great research to presenting that research in a manner that reflects an understanding of your company. Not just telling you interesting things, but connecting those insights to your business. Showing slices of data that align with your business structure (divisions or geographies) or the customer attributes that are at the heart of your strategic discussions. Is everyone in the company talking about what consumers who work 100% remote are interested in? You better believe we’ll be providing a look at how they compare to their peers in our report.
We strongly believe that the best way we can add value is by ensuring our work is directly applicable to the decisions that need to be made. If research findings do not answer our clients’ questions, their value diminishes significantly. Framing research findings in the unique context of your business ensures that you can take meaningful action as a result.
How do we do it? We emphasize the upfront conversations. We ask questions about why you’re commissioning the research and what decisions you need to make. We focus on defining a problem statement and gaining consensus around the research objectives. We believe that a good problem statement is the path to valuable research. We help our clients get exactly the kind of specific answers they need by creating, conducting and presenting research that is tailored to their unique questions.
We also take the time to talk through how our findings will be shared inside your organization. By uncovering specific needs, we ensure that the report we deliver will work hard for you.
Will your boss want to see a side-by-side comparison of features? Great, we’ll include it in the summary.
Do you need to share highlights with all of your field leaders? No problem. We can provide a regional snapshot slice.
Do you have a working theory that your customers aren’t noticing your product because of the packaging? Good to know, we’ll keep an eye out for any data that supports or challenges.
Creative team needs to better understand the emotional drivers behind this type of purchase? Got it. We’ll make sure to capture relevant verbatims.
The world will never run short on data or ways to generate it. No matter how insightful or comprehensive, research findings are only as valuable as their ability to speak to the decision-makers and drive relevant action.
Tired of trying to make sense of your research? Let’s talk.
