Want to Win 2025? Invest in Consumer Research Now

It’s already Q4 and many marketers are staring down their remaining budgets for the year, trying to determine how to spend it all in a way that’s going to set themselves up for success next year. Well, here’s a hot take from an insights firm: If you’re serious about crushing it in 2025, now’s the time to double down on consumer research. 

“By doing your research before the new year, you get to anticipate trends, not just react to them.”

Get Ahead of the Curve

Consumer behavior doesn’t just shift with the seasons anymore, it’s constantly evolving. Post-pandemic habits, sustainability trends, the rise of AI—these aren’t just buzzwords. They continue to reshape how people shop, what they value, and where they put their money. The brands that keep up with these shifts are the ones dominating tomorrow.

By doing your research before the new year, you get to anticipate trends, not just react to them.

Play Offense, Not Defense

Every year, brands pour money into the next big thing, whether that’s some new tech or a campaign meant to shake up the market. The problem? Most of them are playing defense, reacting to competitors instead of setting the pace. But those who invest in consumer research now are able to start designing the plays that will allow them to win in 2025. 

Think of it like this: while your competitors are waking up with their January hangovers, you’re already executing a strategy informed by fresh consumer insights. You’ve already mapped out where your audience is headed, what’s going to be important to them, and what messaging will cut through. By the time the rest of the market catches on, you’ll be a step ahead.

Bottom Line: Make 2025 Yours

If you want to be the brand that everyone’s chasing next year, it starts with knowing your consumer today. So carve out a little budget, dive deep into what your consumers are thinking, and head into 2025 with a strategy that’s already primed for success. Your future self will thank you.