Refocus Your Team on the Now Times Customer

Picture yourself in December 2019.

Then in April 2020.

And now think about what your life is like today.

No surprise: it’s different. The pandemic has accelerated change in every aspect of our lives and as a result, a lot of our perceptions and behaviors have changed. And yet…we talk to clients all the time who are still operating from a pre-pandemic understanding of their customers.

We know why it happens: The pace of change can be overwhelming. Your team might be feeling burned out. And commissioning a whole new consumer research study might feel out of reach at the moment.

That’s why we developed a more bite-sized way to refocus teams around the present day customer.

Our half-day Now Times Consumer Close-Up workshop is for teams who want to ground their decisions in an updated understanding of their customers, but need the effort (and budget) to be smaller than a full-on research study.

Focusing on how the behaviors and priorities of your target audience have changed during the pandemic, we bring you video highlights from interviews with your customers and lead you through interactive exercises intended to drive alignment and build confidence in future brand decisions. The best part is that team members leave these sessions feeling more connected and energized about how to apply what they learned.

Workshops are now being scheduled into September, so reach out today to get started.