4 Ways to Cultivate Your Brand’s Curiosity
We’ve shared the benefits of curiosity for brands, but here are four simple ways to cultivate a culture of curiosity:
Ask questions. Make asking “why” and “how” a personal habit, and encourage your team to do the same. Contemplate things large and small simply to train your brain to be curious.
Read/watch things “outside your world.” Pick up a book that has nothing to do with your industry, or watch a TED talk that has no clear implications on your work. Learn for the sake of learning something new and piquing your curiosity. Hold yourself accountable and motivate others by asking them to join you, or make sharing a highlight part of a standing meeting.
Find other curious people. Observe leaders and teams and seek out those who seem to exhibit the trait of curiosity. Make an effort to have regular conversations with them and focus on listening rather than sharing.
Slow down. At many organizations, back-to-back meetings are the norm, and success is measured by productivity. However, innovation and creativity each need room to breathe so we must regularly find ways to slow down to allow our minds to wander. Some teams celebrate inquisitive thinking by holding company-wide “Question Days” or “Why? Days” where all teams are encouraged to pause and spend time asking questions together.
It’s easy to get caught up in the day-to-day of doing. Intentional efforts to ensure you, your brand and your team stay curious will go a long way to building a culture where curiosity thrives. Your brand and your customers will thank you!
